When I first read this article (http://www.damniwish.com/uss-nimitz/), several things came to mind. First, holy crap - they let 16 bloggers loose on the Nimitz and let them blog their experience? The US Navy is more open that I thought. I wonder what they had to do for clearances! Wow I'd love to get in on this! But all of these reactions are small potatoes when you read the content. This first blogger details four best practices that would work in just about any business.
1 - Keep it simple; it's not about the technology.
2 - Helping people be good at their jobs.
3 - The power of complete openness.
4 - What appreciating our troops really means.
If you're more into pictures and video, head over to Guy Kawasaki's blog about the same visit (http://blog.guykawasaki.com/2009/06/24-hours-at-sea-on-the-uss-nimitz.html).
Let me give you a few quotes from Sernovitz:
What would happen at your company if you let 16 bloggers talk to anyone they wanted, including the CEO? (Besides needing to send an EMT to resuscitate the panicked PR team?)
•Do you have a culture of openness and trust?
•Do you have something to hide?
•Do you trust your people to know what topics aren't appropriate to talk about publicly?
•Most important: Do your employees have the pride in their work necessary to happily represent you to the world?
1. Details matter.
2. Everyone knows their jobs.
3. Special places matter.
4. Proven is better than newer.